Mahout is changing. Its changed over the years from recommender to core engine for the math part.. What users do is put a surface on it, and tweak the algorithms. Contrast that to using a product like Datameer. It may relatively be a black box in terms of how it does what it does. But there is some assurity that it is a path that is tested and you should have less of an adventure in implementing it. Just as you may enlist vendor field engineers in order to do the implementation, you may get to a place in your Mahout build, and opt to bring in a consultant.
Let's look
http://www.slideshare.net/chrishalton/build-vs-buy-strategy at build v buy basics.
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