Will insurance get Googlized?

There is something ineffable about advertising, burdened as it is with psychology. Could that be true for insurance too? The latter has become an industry built on an edifice that is a lattice of perception of risk, but you could say it is built on psychology just as easily (actually, a little more easy to say that). The industry's untapped opportunity is also a potential threat.  It is standing there, waiting to be Googlized.