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My SearchBusinessAnalytics.com colleague Ed Burns has been at work on a fine series on emerging data privacy issues. In Data collection practices spark debate on big data ethics, privacy and Laws leave gray area between big data and privacy he paints a picture of the current landscape (and more is on the way). One thing that emerges, and this is something that Ed speaks with me about on an upcoming Takling Data podcast: there is as sort of entropy going on here – it skews toward the status quo, which is, in broad brush, there really is no such thing as privacy and in too many cases your data is my cash cow. We've heard plenty of talk about the big data gold rush, and data as the new oil – what that translates into is some lip service to the notion of a data self. Burns and I are enthusiasts for the new possibilities of data but both of us I think suspect that data and analytics professionals have to be sure to treat what they do as a profession, and consider the ethics of data mining, as they would any other kind of mining. I think his series on privacy is a good step in laying the ground work for a discussion around this. Does the industry need another Snowden event to wake up to the need for ethical standards? -Jack Vaughan
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