Let's not paint big data too darkly. It brings hope -- not just of making money, but of improving social institutions, helping to cure disease and more. However, hope can be accompanied by fear. While privacy is the chief public concern in the new world of voluminous information, there are others, as well. The chance that bad decisions might be made based on misreading big data is one of them. - Jack Vaughan
read more at http://searchdatamanagement.techtarget.com/news/2240185076/Business-decision-making-must-progress-in-the-age-of-big-data
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